If there is anybody that you want to be the heart and soul of your party it should be Nick and Paloma Abitia at Piñata Time, Inc. party suppliers and piñata makers based in Lexington, Nebraska.
We stopped by to pay them a visit while they were at work to hear more about their experiences and to get some first-hand advice about turning your passion into a business.
Having only been around for three years, they have had remarkable success dedicating their time to making custom-made piñatas not only for customers here in Nebraska but across the United States and have just recently gone global.
One of their most distinguishing characteristics is that being such a small business they can really listen to the customers’ ideas for a piñata and transform these ideas into characters that convey real attitude and personality.
Whether it is your favorite cartoon character that is no longer available in the market or something as recent as Donald Trump, Nick and Paloma, with the help of Paloma’s incredibly creative father, can make it all.
In fact, sometimes the piñatas are so aesthetically pleasing and realistic people cannot bring themselves to break them and prefer to hang them up on their walls.
The principal objective of Piñata Time is to bring joy to as many people as possible; they believe that any culture, any language, anybody can really enjoy a piñata. In fact, when we stopped by, the scene was rather fitting for this objective.
Picture this: a Scottish and an Ecuadorian student from an Italian University conducting an interview about the famous, originally Mexican, tradition of piñatas in rural Nebraska — you cannot get more multicultural than that! However as Nick pointed out to us, “Our language is universal; here it’s just about happiness and having a good time.”
Nick and Paloma attributed a lot of their success to the support from the local community of Lexington. From locals and newsagents stopping by with stockpiles of old newspapers that they can recycle to make their piñatas, the local fairgrounds, YMCA, or simply individuals spreading information about their business through word of mouth, they found it very easy to settle in and create business. In fact, voluntary word of mouth is their key channel for bringing in new customers along with their active Facebook, Instagram and Snapchat accounts.
As modest as this previous response is, the key secret behind Nick and Paloma’s success is that the drive, energy, love, and passion for what they do radiates off them from the second you step foot into their shop.
Unlike for the majority of us who despise being asked to work past 5 p.m., the couple were very welcoming of the idea of working late nights and during the weekends.
“We find ourselves fortunate to be able to do what we do and to have the dream of growing and expanding,” Nick said.
In fact, when asked about possible plans for the future, they have many exciting ideas. These include selling their piñatas across more locations, setting up a website in which you can design your own piñata and finally, to create a pop-up party business in which Piñata Time will organize every minor detail for you, taking the stress of organizing a party off your shoulders.
What advice does this fantastic couple have for anybody out there looking to follow in their footsteps? Utilize the tools that are available to you, in today’s world you can ask the internet unlimited questions and be almost certain that somebody has gone through what you are going through. Finally, if you truly love what you do the road is going to make its way for you.
THIS STORY WAS COMPILED BY STUDENTS FROM THE INTERNATIONAL UNIVERSITY OF LANGUAGES AND MEDIA FROM MILAN, ITALY.
Ruth is from Dollar, Scotland. She studied International Relations at University of Edinburgh. She chose a Master’s in Communications for International relations at IULM in Milan because the program is very practical. She is interested in many different fields, she changes her mind every day but today’s idea is to work in a international company as part of their communications team with a focus on corporate social responsibility for businesses.
Sharon graduated in Public Relations and Business Communication. She had an experience at the Brazilian embassy in the office of PR in Italy, which inspired her to enter in the world of communication for international relations.