Insights Student Perspective

International Business Study Tour

i17studentperspective-web

Students reflect on time abroad

As students of Master in Communication for International Relations (MICRI), at IULM University of Milan, we experienced a three-week Study Tour Program based in Washington DC, New York and Kearney. We had the privilege to not only learn through books, but also through fieldwork having the opportunity to get involved with multinational firms.

During the first two stops, we have been so lucky to see international institutions and companies   spending the majority of time with communication specialists.

In particular, we became informed about lobbying and public affairs in American University and Rayburn House Office Building. According to James P. Fabiani, U.S. congressional lobbyist, the areas on which lobbyists work are “to solve a problem or create an opportunity.”

Secondly, we learned about corporate social responsibility. We had a lesson with Michael Goodman, Director of Corporate Communication at the Baruch College at CUNY, focusing on the importance of business approach that creates long-term shareholder value.

Moreover, regarding institutions, we attended a meeting at the Italian Embassy, World Bank and United Nations that focused on the deepening problem of climate change. The meeting’s aim was to raise awareness, promote commitment and build coalitions. This year’s G7 Summit took place in Italy, in particular in Taormina.

“What is the best way of preparing yourself for a journey? What variables should you consider? All I know is that a trip makes you step outside of your comfort zone. Temporarily detaching you from your roots, in order to give you the opportunity to see what lies beyond your sight.” –Jacopo Maffiuletti

The last topic discussed was advertising and communication at Weber Shandwick, the second largest PR agency in the World, and Alphabet, formerly known as Google. These companies are characterized by work-life balance creating relationships between employee happiness and the company’s productivity.

From organization to future planning, these experts were shining examples of success.

Regarding this communication field, we arrived in the University of Nebraska in Kearney. After a fantastic welcome and a guided tour of the campus from tutors of the International Student’s Department we were introduced to the concepts of business environment, communication and leadership also in the political field.

The purpose of our study tour was to learn more about business market environment through the achievement of Open for Business magazine. We have always been interested in business environment, but we did not really know how to get involved until this new wonderful experience.

“The Study Tour gives you the opportunity to experience two sides of the same coin. New York and Washington are captivating and vibrant cities, but when it come to Nebraska the real American experience starts.” – Giulia Gorlini

Being involved will always be a priority for us, and we will combine that with our concrete experience in any way possible. The great thing, as one of the master’s student, Elisa Conti, said is that “the conception of university is completely different in Nebraska, because students are more in contact with professors and, most of all, with the business culture. There is a strong link between firms and territory and a special focus on what makes Nebraska famous: agricultural business (AgBusiness).”

Finally, another student, Ruth Clarke, defined this experience in this way: “Coming from a small countryside town in Scotland and a university campus very similar to UNK I feel very much at home here in Nebraska. The biggest cultural shock for me has actually been the friendliness and enthusiasm of all the people that we have met so far. I think there is a lot we can learn from their positive outlook on life and if there is anything we should take back to Europe with us it should be a piece of the Nebraskan’s upbeat personalities… oh and maybe some waffles too, they are very tasty!”

THIS STORY WAS COMPILED BY STUDENTS FROM THE INTERNATIONAL UNIVERSITY OF LANGUAGES AND MEDIA FROM MILAN, ITALY.


Giulia Napoli Giulia graduated in Economics in Turin (Italy). She chose the MICRI Master because it gives a concrete overview of how market works. She would like to work as a marketing specialist in the fields of luxury and fashion. Giulia was also the primary photographer for this issue of Open for Business Magazine.Giulia Napoli
Giulia graduated in Economics in Turin (Italy). She chose the MICRI Master because it gives a concrete overview of how market works. She would like to work as a marketing specialist in the fields of luxury and fashion. Giulia was also the primary photographer for this issue of Open for Business Magazine.


Francesco D'Ambrosio Francesco graduated in Science of Communication. He wants to increase his ability to understand human behavior. He would like to work as an account manager in a communications agency.Francesco D’Ambrosio
Francesco graduated in Science of Communication. He wants to
increase his ability to understand human behavior. He would like to work as an account manager in a communications agency.


Giulia Da Col Giulia graduated in Public Relations and Business Communication afterward, she chose a Masters in Communication for International Relations at IULM University in Milan. She would like to work for a public relations company.Giulia Da Col
Giulia graduated in Public Relations and Business Communication afterward, she chose a Masters in Communication for International Relations at IULM University in Milan. She would like to work for a public relations company.

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