Expert Advice

Make a positive, lasting impression

Woman photographer with camera over gray background
Brian Baer
Written by Brian Baer

The power of images

In today’s business and social world, many first impressions are no longer made face to face. They happen through press releases, media stories, social media, online networking sites, business web sites, company brochures, business cards, advertising, billboards and more. Your chance to make a first impression most often happens before you ever come face to face. This is why it’s critical to have and use a current professional portrait.quote

An experienced portrait photographer will be able to analyze a person’s facial structure to determine the best lighting to be used in combination with corrective posing and retouching to minimize flaws and enhance character. A skilled photographer will also be able to make their subjects feel relaxed and comfortable which will bring out the best in your personality.

A professional photograph projects the image of a professionally behaving individual. It implies that you take your career seriously and you are professional in all areas of your business. A great headshot can open doors for you. A poorly executed snapshot or outdated headshot can cause you to lose credibility instantly.

headshotIf you were selling a product that no one else had, and it has the potential to bring in a million dollars of profit during your career, wouldn’t you take a picture of it? Would you snap a picture with your camera phone? Would you let a friend or neighbor take a picture for you? Of course you wouldn’t. You’d likely find the best photographer. Maybe even one who specialized in product photography. After all, remember we’re talking about a product which will net you a million dollars.

The product I’m talking about is you! You are the product! Whether your business is retail, service or a professional trade, you are always selling yourself.

About the author

Brian Baer

Brian Baer

Baer Photography
Brian Baer is owner and head portrait artist at Baer Photography in Kearney NE. Baer Photography, established in 1995, specializes in high school senior, children and family portraiture. Brian earned Master of Photography and the Craftsman degrees from Professional Photographers of America. In addition, he's been awarded Diamond Fellowship, the highest service degree, by the Professional Photographers of Nebraska.