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The Excellence of UNK: University Managed Like a Firm

i17 UNK Campus-web

The student author team sat down with representatives from the Office of International Education (OIE) to learn more about how the University of Nebraska at Kearney operates and brings value to students both stateside and abroad.

After interviewing the team in the OIE office, Jader and Tommaso found interesting elements of the international programs and additional University initiatives that set it apart from other institutions. Please read their perspective below.

The University of Nebraska in Kearney (UNK) represents an example of excellence in the US.

Situated in the center of Nebraska in a strategic position, the UNK educational offer is complete and focused on work placement with a 95 percent of professional success.

The major courses that distinguish this university are agribusiness, aviation, communication, sport management and industrial distribution.

The infrastructures of the campus are perfect for student life. It was built thinking of the students’ necessities: indeed, inside the campus there are a stadium, an arena, a canteen [cafeteria], a gym and many other services.

But what really represents excellence is the quality of face-to-face interactions in every course between student and professor. This represents a fundamental point in the UNK way of teaching. A good flow of communication and relationships represent a supportive environment of student performance.

A nice and friendly staff community and a safe place contributing to a perfect university add to the experience. The goals of [the university] are to permit to the student the best way to learn and to get the perfect tools to be ready for the world of work.

Every program is linked with the real work needs, with a strong offer of internships and practical trainings directly connected with local companies.

These great results are achieved by the great vision of the leadership that has invested resources year after year and energy to increase the quality of the staff, the professors and the programs, which represent excellence in Nebraska and in the country, which lead to attract the best students.

In a competitive sector like higher education, the quality of the offer and the reputation represent fundamental components, and the administration has to be able to increase the value of the brand like a private brand to satisfy the needs of the stakeholders; then it is important to create a perception of the brand to be chosen by foreign students all around the world.

When asked what it takes to make a university better than others, it was pointed out that first of all there must be good professors. Then, another fundamental factor is having good facilities.

More generally, anything that helps to improve the name and reputation of the university, including sports. But last, and certainly not least, a strong leadership team is essential, and this is made by the support of a good professional staff.

But one of the main tools used to make a university great have to do with marketing. It is evident that a university must have strong personal relationships in key countries to make an international program successful.

The University of Nebraska, actually, has deep connections with different countries in the world, from China to Brazil and Italy. And in the next year, as an example, a new “dual degree” will be established between the University of Nebraska and the IULM (International University of Languages and Media), located in Milan.

Other dual degrees are instituted with partners in India and Shanghai. The third tool that you must take in consideration is social media. UNK uses a lot of Facebook and a few other media sites.

Finally, government scholarships (i.e. for people living in Oman, Saudi Arabia, or working for the department of police of Colombia) are another great tool.

THIS STORY WAS COMPILED BY STUDENTS FROM THE INTERNATIONAL UNIVERSITY OF LANGUAGES AND MEDIA FROM MILAN, ITALY.


Jader Manno Jader graduated in Law. He aims to work in communication and public affairs. He is going to have a profession in public affairs in Brussels; then, he hopes to move to New Zealand. Jader Manno
Jader graduated in Law. He aims to work in communication and public affairs. He is going to have a profession in public affairs in Brussels; then, he hopes to move to New Zealand.

 


Tommaso Marai Tommaso graduated in Public Relations and Business Communication. He would like to work in communication and marketing field.Tommaso Marai
Tommaso graduated in Public Relations and Business Communication. He would like to work in communication and marketing field.

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